Mitsuba "Spice Rush" brand activation game

for

Built around Umami, this engagement campaign turned Mitsuba’s story into a playful digital game designed to spark participation at trade shows.

Quick glance stats

32.124

New leads

50.000

Total players

7.3

Average plays per player

Partou has over 900 locations across the Netherlands and is constantly looking for new talent. They wanted to build a modern platform that shows exactly what it is like to work at their daycare centers. The goal was to create an environment that is highly user-friendly for the candidate and easy to manage for their own team.

A standard vacancy page completely disappears in a tight labor market. How do you convince pedagogical staff to choose your organization when they have their pick of jobs?

Insight

People considering a career move want to know what to expect right away. They look for quick clarity regarding salary, commute time, and the atmosphere on the floor. A combination of transparent answers and a seamless digital experience wins them over.

Idea

We designed a careers website centered around convenience and experience. We developed interactive tools for practical questions and used video to truly convey the atmosphere of the daycare. On the backend, we streamline everything through a headless CMS.

Execution

Together with the Partou team, livewall built a completely new platform. We added handy tools that allow candidates to calculate their expected salary and commute time within a few clicks. We brought the organization to life with a brand video, a personal onboarding, interactive videos, and interviews with the children themselves. Thanks to the headless CMS, Partou now manages all content efficiently in one central place.

The approach worked. During the 'Website of the Year' awards, the public voted in massive numbers. We won first prize for 'Best website' and second prize for 'Most popular website' in the Careers category. A great reward for the hard work and the solid collaboration between both teams.