Digital pre-boarding tool for new Kruidvat employees
A digital-first employee experience platform that prepares new hires for their first day by introducing their role, team and workplace before they even step into the store.
20.000
Total number of participants who join the platform every year
85%
The percentage of users who successfully complete the journey
6 minutes
The average time users spend to complete the entire process
A clear ambition
Kruidvat welcomes new colleagues every day. They were looking for an interactive and engaging pre-boarding tool as part of the onboarding journey. One system that introduces culture, explains how the organisation works, and helps people recognise what makes Kruidvat Kruidvat.
The concept
The pre-boarding tool focuses on familiarity and orientation. Instead of overwhelming people with information, the system introduces Kruidvat step by step. Culture, practical context and expectations come together in one clear flow, helping new employees understand the organisation before they enter the workplace.
Making it work
The tool is digital and easily accessible for all new colleagues. Through interactive content, employees are introduced to the organisation, its culture and the typical Kruidvat way of working. The experience is designed to be engaging and easy to follow, allowing people to start their first working day with a shared baseline.
Results
New colleagues arrive with a clearer understanding of the organisation and its culture. Pre-boarding supports a consistent start across locations and roles. The onboarding journey begins before day one, with people prepared to step into the Kruidvat experience.
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