Always on
Duvel is one of the best-known specialty beer brands in the world, and it wanted more visibility on social. livewall runs a year-round social media strategy for it, producing social-native content rather than campaign bursts.
A clear ambition
Duvel is one of the best-known specialty beer brands in the world.
That recognition doesn't automatically translate into visibility on social media. Growing the brand online calls for a presence that moves with the latest trends and developments, rather than isolated actions around a single launch.
The conept
The content strategy is built across multiple phases, with the main goal of being "always on" within the online world of Duvel's audience. The content spans topical posts, product launches, atmospheric imagery and live coverage, complemented by campaigns, corporate content, designs and photography. Together, these formats build a continuous presence rather than a series of one-off moments.
Making it work
Content production runs on multiple levels at once: from social media videos and motion graphics to photography and video production. Each type of content is matched to the moment it's used for, from a product launch to an atmospheric image tied to a current trend.
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