A fast-growing platform community for moms
A digital product platform where workouts, nutrition and community support come together to help mothers stay healthy and active.
12.000
Total number of active members within the community
800.000
Total number of workouts completed by our users
70%
Of the mothers remain active on the platform after three months
A clear ambition
The founders had a clear ambition: turn a strong community and deep user insight into a digital product that truly supports women in their daily routines. A platform built by mothers, for mothers. One that understands the reality of the transition.
The challenge
Pregnancy fitness apps exist. But they treat motherhood as a phase to get through. Exercise timelines. Nutrition plans. Generic advice. What's missing: connection. Real stories. Women who get it. NBFM wanted to shift that entirely. Make motherhood the center. Make the community the product.
The concept
A platform that supports the motherhood journey. Fitness content, yes. But built on community participation. Stories from real mothers. Progress shared with peers. Expert guidance wrapped in human experience. The product isn't exercise routines. It's belonging.
Making it work
The full digital development required seamless UX and UI design, paired with solid technical foundation. But the real work was participation design. How do mothers show up? How do they share? How does the community function as the core?
Built with care to support women through every phase of motherhood. The platform needed to feel like a friend who gets it. Not prescriptive. Supportive. A return visit should feel like coming home.
The results
Digital community platforms work when participation is embedded, not added. By designing community as the core, the platform supports long-term use instead of short-term activation. Mothers return. They invite others. They build together.
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