Attens B2B brand campaign for mortgage advisors
From a mortgage for healthcare and social care to a story that moves advisors.
How do you become advisors’ first choice for healthcare clients with a fluctuating income?
Insight
Healthcare workers offer support, security and a home to people who need it. They are there day and night, with full dedication. But when it comes to their own future, buying a house can seem complicated. That’s exactly where the advisor can make a difference.
Idea
‘Caring for those who care.’ Healthcare professionals give others a sense of home every day. Together with Attens, the advisor helps them find a home of their own.
Execution
We developed a campaign in two phases. In the first phase, a warm mood video follows a nurse who is moving on to a new home with her partner. The film takes place in four recognisable locations: her current home, the rehabilitation centre where she works, the advisor’s office and the new home.
In the second phase, short videos and stills zoom in on what makes Attens different: flexible income and allowances count, starters in healthcare are assessed on their current income, and parents can co-sign. Each short video follows the same structure, in which care is literally handed over to advice. This way, the advisor gets the feeling first, and the arguments second.
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