Employer brand strategy

Most employer brands are built on aspiration rather than reality. Companies describe the culture they want to have, not the culture employees actually experience. The result is a disconnect that candidates feel from their first interaction. An effective employer brand strategy closes that gap by starting with what current employees genuinely value about working at your organization.

As part of livewall's employee experience services, employer brand strategy sits at the foundation of everything that follows. Whether you're building from scratch or repositioning an existing employer brand, the strategy defines your authentic story, identifies who needs to hear it, and maps out exactly how to bring it to life across every touchpoint.

Employer brand strategy is most impactful at two moments: when an organization is defining its employer brand for the first time, or when a brand realizes its current positioning no longer reflects reality. Both situations call for the same honest starting point, understanding what your culture actually is today, not what it was five years ago.

livewall works with HR directors, CHROs, and employer brand leads at organizations with 500+ employees across the Netherlands and the UK. Whether you need a complete employer brand strategy or want to strengthen specific elements like your EVP or channel approach, every engagement starts with research and ends with a plan your team can execute.