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Platform choice should follow the product, not a preference
Most development agencies default to cross-platform because it is easier to staff and quicker to pitch. livewall makes the platform decision based on what the product actually requires. Native when the platform experience, performance, or system integrations demand it. Cross-platform when development speed and cross-device consistency are the priority. That distinction matters more than most clients are told. As part of livewall's Digital Products practice, iOS and Android development sits alongside web development, MVP prototyping, and community platform work in a single integrated team.
The strategist, designer, and engineer who define the product requirements are the same people who build it. Nothing gets simplified in translation. The platform decision, the UX approach, and the technical architecture are resolved together, before development starts.
