Let's make it fun
Together with NS Stations, we're enriching that moment with small, relevant touches throughout the station. The station makes your day out just a bit better.
NS Stations launches Dagje Uit: the station makes your day out even better
Your day out doesn't start only at your destination. On the way there too, you want to get into the mood: doing something fun, shopping for something tasty or useful, and discovering something new.
Share & copy
Service
Engagement
Interactive experiences that capture attention, spark participation, and drive real engagement.
The campaign
The campaign rests on three pillars: better waiting, better on your way, and better discovering. Through Groetjes vanaf het station, the whole of the Netherlands can send a postcard straight from their own station. The Simon-says game Ik ga een dagje uit en neem mee makes sure nobody forgets their essentials, with items matched to their destination. And for anyone stuck waiting, there's plenty going on, with Stan and Marion as the faces of it all. Inspired by the hospitality of station staff, they share tips, trivia and station secrets that make waiting a little more fun.
The campaign can be found at the station, on stationpret.nl and on NS's social channels.
Ready to design interactions that actually stick with your brand? Let's talk.