livewall wins a golden Dutch Interactive Award

On June 5th, livewall was awarded a gold Dutch Interactive Award (DIA) in the category ‘Best Community Platform’.

The winning project, Newborn Fit Mama, is a digital experience designed to support new mothers through health, recovery, and daily connection. It brings Kimberly Mutzers’ successful fitness movement together into one central, human-centered platform.

The app is built to fit the daily life of a mother. It offers workouts and meal plans, but the real value lies in the interaction. We integrated challenges and rewards to make the experience feel natural and encouraging. With features like livestreams and Q&As, the app evolved from a fitness tool into a personal coach and support group in one. Since the launch, this approach has led to a 100% growth in membership and a highly active daily community.

The DIA jury described Newborn Fit Mama as a ‘convincing winner’, they stated: “Newborn Fit Mama shows how to build a strong community around a clear need: working together on health during early motherhood. The combination of workouts, nutrition, gamification, and the personal approach of founder Kimberly who, as a driving force, offers recognition and trust, ensures continued use and growth. The jury finds this a convincing winner, although the question arises of how to retain members as they grow out of the 'newborn' phase. A strong, well-thought-out community with room for next steps." The jury was very impressed by this well-thought-out community.

The app is built to fit the daily life of a mother. It offers workouts and meal plans, but the real value lies in the interaction. We integrated challenges and rewards to make the experience feel natural and encouraging. With features like livestreams and Q&As, the app evolved from a fitness tool into a personal coach and support group in one. Since the launch, this approach has led to a 100% growth in membership and a highly active daily community.

Since the start, the platform has grown by more than 100%. Members use the app every single day. Winning the gold Dutch Interactive Award proves one thing: digital communities work well when you build them the right way.