The challenge
Every summer, Picnic needs to scale up fast without losing the spirit of its crew. That spirit lives in the small things, like coffee at the hub or a colleague who covers your shift.
Bronze for Picnic at the Grand Prix Content Marketing 2026
News
On 5 November, the Grand Prix Content Marketing Awards were presented at B. Amsterdam. Our employer branding campaign ‘This is how we roll’ for Picnic won bronze in the B2E category.
Share & copy
Service
Engagement
Interactive experiences that capture attention, spark participation, and drive real engagement.
The concept
Picnic is the supermarket on wheels. We extended that idea to the people who keep Picnic moving. For four days, we followed real shifts in the Netherlands, Germany and France, and surprised every crew with custom Picnic Heelys. The campaign went live in all three markets in September.
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