12 October 2026, Tilburg
Nine. That’s how many United Playgrounds colleagues are on the nomination list for the DigitalAgency100 2027, Marketing Report’s list of the 100 most influential people in the Dutch digital agency sector. Four of those nine come from our own team.
Where it started
In 2011, our founders Eelco van de Wiel and Frits Mahovic had one idea: technology and creativity shouldn’t work side by side, but together. That idea became livewall. And it didn’t stop there. Over the years, they have founded several companies together, including Cape, Mach8, Wave and United Playgrounds.
The creative directors
Tim Aarts and Tim Schellekens, our Creative Directors, are on the list too. For over three years, they’ve helped shape how our work looks and feels. It’s great to see that this is noticed outside our office as well.
The whole group
The other nominees from the group:
W. Johan Keurentjes, CEO and re-founder of United Playgrounds
Maarten van Bogaert, Chief Growth Officer of United Playgrounds
Rick de Wit, founder of 100procent and founding partner of United Playgrounds
Michael Danker, co-founder and Digital Director at Verve
Roman Stikkelorum, co-founder of digital branding agency Verve
The industry decides
No jury behind closed doors: the DigitalAgency100 is decided by the industry itself. Research agency MediaTest asks thousands of industry professionals who they consider most influential. The curtain falls on 1 December, when the final list will be revealed at the M100 Event in the Stadsschouwburg Utrecht.
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