livewall

loyalty or bribery?

The era of growth through participation.

October 15, 2026 | 14:30 - 19:00 | Bajes Amsterdam

Handing out discounts to keep your customers close is basically paying them to stick around. We think it’s time to rethink the entire mechanics of brand loyalty. The next generation of consumers is looking for a playground. They want to co-create, engage, and actively build alongside their favorite brands. It’s a massive shift from mindless transactions to meaningful participation. We are bringing the sharpest minds in the industry together to figure out the exact strategies behind this new reality.

claim your seat
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Great minds think alike.

Reach gets your brand noticed, but participation actually makes it grow. That is the core hypothesis we are testing during a high-energy afternoon in Amsterdam. We've stripped away all the commercial fluff and stage pitches to focus entirely on what drives human behavior.

Expect raw data, honest struggles, and practical takeaways from leaders who are actively redefining customer relationships right now. You’ll be stepping into a room with an exclusive, curated group of 150+ senior marketing professionals facing the exact same strategic puzzles you are. Give us 4.5 hours of your time, and we'll give you the unfiltered reality and insights to fuel your strategy for tomorrow.

Meet the people on the stage

Why we need to fundamentally rethink reward systems.

Albert Heijn
keynote

Albert Heijn

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Programme

We're bringing in the people who've actually done it. Founders, strategists, and brand leaders with cases worth hearing.

Programme

Programme

  1. 13:00
    doors & welcomecoffee, registration & networking.
    DOORS
  2. 13:30
    opening by livewalltrends in social & loyalty.
    TALK
  3. 14:15
    keynote - winning their attentionfrom content to community.
    KEYNOTE
  4. 15:00
    client case - loyalty at scalehow purpose powers retention.
    CASE
  5. 15:30
    break & networkingrefuel and keep the conversations going.
    BREAK
  6. 16:15
    client case - community that convertsfrom social reach to structural loyalty.
    CASE
  7. 17:00
    panel + q&ayour questions, their answers.
    PANEL
  8. 17:30
    drinks & networkingthe best conversations start once the talks stop.
    DRINKS

Ready to design interactions that actually 
stick with your brand? Let’s talk