A first in launch training. Built for the floor.

Accuracy under pressure cannot be learned through static modules alone.

Most training platforms are built to transfer information, not to let people practise in the context where they actually need to use it. And that is exactly where things often break down. Especially on the floor, where speed, precision and routine come together.

For McDonald’s, the challenge was to make product launch training tangible. Not as an extra module alongside the job, but as a learning experience that connects directly to the work itself.

With Accuracy Ace, we turned a routine task into a skill game. A short, replayable employee experience built around precision under pressure.

Players see an order briefly on screen and have to pack the right items and quantities before it disappears. Then comes the check: the bag goes on the scale and the weight is matched against the order. Get it right, and players earn points and extra time. Get it wrong, and they score nothing. Accuracy is the only currency.

To drive repeat behaviour and engagement, we added a two-tier leaderboard. Crew members compete within their own market, while markets compete against each other globally. That creates competition on both an individual and collective level.

Importantly, this employee experience was not built as a one-off launch asset, but as a training engine designed to support future launches too.

What makes this employee experience effective is that it simulates the real environment in which people need to apply their learning.

While most training platforms focus on information transfer and knowledge checks, this approach turns learning into practice. By recreating real-world pressure and decision-making, it makes knowledge more relevant, memorable and easier to apply on the job.

Its impact is strengthened by the fact that people choose to come back to it repeatedly. Not because they have to, but because the experience gives them a reason to play again and improve. That is what makes it more than a training tool. It is a learning experience that keeps working.