Turning matchday moments into a loyalty experience.

A sponsorship like the UEFA Champions League guarantees attention. But attention alone doesn’t lead to interaction.

The question was how to connect the excitement of the match to the moment of ordering. How to create something that feels relevant in that exact moment without adding friction or extra steps.

It had to be immediate, intuitive, and worth coming back for.

We developed a system where every order becomes part of the match. Right after placing an order, users enter a simple interaction tied to live gameplay. They choose a moment, wait for the outcome, and instantly see the result.

The mechanics are straightforward, but the effect is personal. Every match becomes something to follow more closely, every order carries a sense of anticipation. Instead of adding complexity, the concept builds on what’s already there. Watching, ordering, waiting now connected into one experience.

The experience is fully embedded within the app, triggered immediately after an order is placed. There are no redirects or additional steps. The interaction appears at the right moment and fits naturally into the existing flow. Designed for speed and clarity, it works seamlessly during live matches.

To support global rollout, the system was built to adapt to local regulations. In some markets, outcomes are based on chance. In others, the interaction shifts towards skill.

One approach, applied consistently. Adjusted where needed, without losing its logic.

The experience became part of the ordering routine. Users didn’t just engage once, but returned across multiple matches. Interaction increased, and with it, the number of orders.

The connection between campaign and behavior became direct. The sponsorship moved beyond visibility and became something users actively experienced.