livewall

Loyalty marketing agency

Strategy, design, and development in one team

livewall is a loyalty marketing agency that goes beyond strategy decks and platform recommendations. We design, build, and activate loyalty programs that change how people behave, not just how they feel about your brand.

Service

Loyalty

Rewarding programs and mechanics that turn customers into loyal advocates.

More about Loyalty

What a loyalty marketing agency should actually do

Most loyalty agencies hand you a program design and a list of recommended platforms. The execution goes somewhere else. livewall works differently. As a loyalty marketing agency with design and development in one team, we take responsibility for the full journey: from behavioral objectives and program mechanics through to platform build, campaign launch, and ongoing optimization.

We work with consumer brands across FMCG, retail, and QSR in the Netherlands, Amsterdam, and the UK. Our loyalty design practice defines the mechanics. Our platform team builds them. Our campaign team activates them. The same people who design the earn structure are the ones who make it work in production.

Design and build in one team

Most agencies hand off to a technology partner to build. livewall designs and builds, so the mechanics you plan are the ones that go live.

Behavior-first approach

We start with the behavioral objective: what do you want customers to do? Then we design the program mechanics and platform architecture to match.

Consumer brand expertise

We work with consumer brands in FMCG, retail, and QSR: categories where program economics are most demanding and behavioral design most critical.

Loyalty programs built around behavior, not templates

The brief for every loyalty program livewall works on starts the same way: what do you want customers to do, and what will actually make them do it? That question drives every decision in the program design, from the earn mechanics to the reward catalogue, from tier thresholds to gamification layers. As part of our broader loyalty practice, the result is always a program that fits your brand and your customers, not the nearest available template.

What we do as a loyalty marketing agency

From strategy to platform to campaign: the full scope, one team.

Loyalty strategy & program design

Loyalty strategy & program design

Earn structures, reward architecture, tier design, gamification mechanics, and commercial modeling.

Loyalty platform development

Loyalty platform development

Custom build or third-party configuration, designed around the program and not the other way around.

Loyalty campaigns & activation

Loyalty campaigns & activation

Ongoing campaign support: member acquisition, re-engagement, seasonal events, and referral programs.

A loyalty agency in the netherlands and the UK

livewall is based in Tilburg and Amsterdam, with clients across the Netherlands and the UK. If you are looking for a loyalty marketing agency that understands the Dutch and UK consumer market, the local regulatory context, and the platform landscape, we are it. The combination of loyalty campaigns and platform capability in one team means shorter lead times, fewer coordination gaps, and a program that actually launches.

HEMA

Counting down to the holidays, this engagement campaign turns the advent tradition into an interactive experience filled with gifts, surprises and seasonal play.

Why brands choose livewall as their loyalty agency

The agencies brands usually compare us with offer either strategy or technology. livewall does both. Our retention strategy practice sets the direction. Our development team builds the platform. Our campaign team acquires members and keeps them engaged. The output is a live, working loyalty program, not a roadmap.

Consumer brands working with livewall typically see faster time-to-market, a tighter connection between program design and program performance, and a single team accountable for the whole thing. If you are evaluating loyalty marketing agencies for your next program, get in touch and we will show you how we work.

Ready to build a loyalty program?

Tell us about your brand and your objectives and let's get started. Get in touch.