Branded campaigns

Campaigns built around what people do, not what they watch.

livewall designs branded campaign experiences where participation is the core format. From multi-channel activations to single-platform moments, every campaign starts with a behavioral question: what should the audience do, and why would they want to?

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Service

Engagement

Interactive experiences that capture attention, spark participation, and drive real engagement.

More about Engagement

Participation over passive reach

Most campaign agencies lead with creative. livewall leads with a behavioral question. What should the audience do, and why would they want to? That question shapes everything: the mechanic, the creative, the channels, and the metrics. The result is a branded campaign built around participation, not just exposure.

As part of livewall's broader engagement practice, Branded Campaigns brings together strategy, creative direction, and interactive production in a single team based in the Netherlands. Clients don't have to manage a brief across multiple agencies or explain the idea twice. The concept and the build stay connected from day one.

Campaigns built to be done

Every campaign mechanic is designed to generate an action from the audience. A challenge completed, a game played, a choice made. Not just a view.

Integrated campaign production

Strategy, concept, creative, and build in one team. No brief-to-agency gaps, no lost translation between the idea and what goes live.

Measurable beyond reach

Behavioral metrics like completion rates, participation depth, and return rates reveal campaign impact more accurately than impressions alone.

One team from brief to build

livewall handles campaign strategy, concept development, creative production, and interactive build in a single integrated team. No handoffs between agencies, no briefing gaps. The idea that goes into strategy is the same idea that goes live.

What livewall delivers

From campaign concept to creative execution, livewall handles every element in-house.

Campaign strategy & concept

We define the participation mechanic and campaign architecture before production starts.

Creative & interactive production

Interactive formats, video, social assets, microsites, and data capture, all produced in-house.

Performance tracking

Participation analytics: completion rates, return rate, amplification, and data capture volume.

Campaign microsites and multi-channel activations

livewall builds campaign microsites and multi-channel activations that connect the campaign mechanic to the audience wherever they are. Whether that's a social platform, a physical event, or a standalone digital experience, the participation layer stays consistent across every touchpoint.

Built for consumer brands in the netherlands

The brands that benefit most from livewall's approach are consumer brands with audiences worth activating, not just reaching. That means brands where behavioral data matters, where organic amplification is a real goal, and where the campaign should outlast the media spend. livewall works with brands based in Amsterdam, Tilburg, and across the Netherlands.

If the goal is to run a campaign that generates genuine participation and earned reach through social campaigns, livewall's branded campaign offering is built for that.

Case study

Campina

We created Campina Adventure Farm, an interactive game experience that connects the brand’s story with families through play and education.

Branded campaigns

One team from brief to build

What livewall delivers

Campaign microsites and multi-channel activations

Campina

More engagement solutions

Interactive campaigns

Branded games

Brand activations

Social campaigns

Data & leads

Content innovation