The big idea
The strategy centres on one idea: stay fresh, don't become a cliché. Not an age claim, but a mentality. Your taste can keep shifting, your friends can keep surprising you, your nights don't have to repeat themselves.
If GiG only shows good times, it fades into the wallpaper. Instead, we're building the strategy around three pillars: Show Your Taste, Make The Connection and Make The Moment.
