After summer, everyone shows up
After summer, many brands show up at the same moment. Campaigns around back to school, back to work and new routines all complete for attention. Most focus on promotions, content and reach.
At the same time, employers try to attract people who are rethinking their job. That may drive visibility. But it rarely leads to repeat interaction.
If a campaign only asks to be seen, the moment is over as quickly as it starts.







